Bridging the Digital Marketing Skills Gap with DukaBrain Automation
Recently, it came to our attention that substantial concern exists amongst UK marketing leaders regarding a significant digital skills gap within the industry. This gap is seriously impacting their ability to successfully navigate the digital landscape and generate enhanced sales and customer engagement. As a force within the Customer Data and lead gen platform industry, we at DukaBrain have a few thoughts on how to bridge this gap through automation.
The State of Play
As depicted by a recent study from the Digital Marketing Institute, such concerns are not unwarranted. From a survey of more than 200 marketing professionals around the globe, a whopping 96% accepted how crucial digital marketing is for the prosperity of their organizations. However, 70% also confessed to concerns about the current deficiency in digital skills.
A peculiar shortcoming exists within the UK firms, especially in areas like:
- Paid social media advertising
- Paid search advertising
- Marketplace selling
- Search Engine Optimization (SEO)
These skills gaps not only limit the ability of companies to reach their potential customers effectively, but they also affect the overall performance of digital marketing campaigns.
The Anticipated Challenges and the Way Forward
Given the rapid pace of technological advancements, industry leaders are apprehensively looking forward to 2020. The predicament is not just in keeping up with this pace but also in the creation of engaging digital content amidst a saturated market. Moreover, the dearth of skilled talent further amplifies these concerns.
A surprising 83% agree to the need for more investments in staff training and development to combat these issues. In an optimistic trend, 89% of UK respondents have witnessed an increase in their digital marketing budgets during the last two years. A similar ratio expects further boosts as we march towards 2020.
This brings us to how the right tools (like DukaBrain) can make a difference in overcoming these challenges.
The DukaBrain Impact
As the CEO of the Digital Marketing Institute, Ken Fitzpatrick, argues for ongoing investment in training to bridge the skills gap. At the same time, we at DukaBrain strongly believe in the power of automation platforms to supplement these efforts.
By leveraging real-time customer data and engagement capabilities, we ensure that even those with less advanced skills can succeed in crucial areas like:
- Personalized Offers: A personalized approach towards your target audience can lead to a sales increase of up to 10x.
- Better Advertising Performance: Using real-time data to understand customer behavior, we can help improve your Facebook and Google advertising performance by up to 200%.
- Customer Retention: Our platform allows businesses to increase their revenue per customer by up to 10x and significantly improves customer retention rates.
Unlock the Potential with DukaBrain
We understand that businesses aspire for growth – and nothing should stand in their way, let alone a digital skills gap! With DukaBrain, you obtain a tool that can unlock the potential of connected data and help your products reach the right audiences.
Our different pricing plans ensure that our solution remains accessible for businesses of all sizes. Retail outlets, established SMEs, or large organizations – we've got you all covered.
Bridging the skills gap may seem daunting, but with the right tools and the commitment to learn, your team can make strides in digital marketing. So, let's equip ourselves with DukaBrain and prepare to conquer the digital world.
You're not just investing in a platform, you're investing in a solution that will empower your team and drive your business forward. That's the DukaBrain difference.
