Google AI overview is killing publishers – what can brands do to survive?
Introduction: The New Reality of Google AI Overviews Last month, a bombshell, data-rich report from Pew Research confirmed what many web publishers feared: when Google places an AI-powered summary at the top of its search results, users are significantly less likely...
The future of content generation in an AI first world – A guide for Brand Marketers
Introduction: The New Reality of Content in an AI-Driven Landscape We’ve officially crossed a threshold: Content marketing no longer lives or dies by traffic numbers alone. That old playbook—flooding the internet with blog posts focused purely on clickbait titles and...
AI Summaries devastating legacy news and content websites – Prepare your brand for what’s coming!
The AI Summary Shockwave: Legacy News Sites Face an Existential Threat A seismic shift has hit the digital content landscape, and the aftershocks are being felt by every publisher, brand, and marketer relying on web traffic. Just last week, The Guardian published a...
The GEO Future is here – A step by Step guide to making content that ranks
In June 2024, Google dropped what may be the biggest shake-up yet for SEO professionals: a stronger-than-ever focus on GEO-targeted, AI-generated answers. It’s not just Google—engines like Perplexity and ChatGPT are now surfacing ultra-local, AI-curated content....
UK Heatwave Bonanza – How brands can leverage 2025’s surge in e-sales
Introduction: Turning Up the Heat on UK E-Commerce The summer of 2025 has thrust the UK and Europe into a record-breaking heatwave, but there’s more than weather to watch. According to The Industry Fashion, e-commerce orders have jumped a staggering 18% across the...
Reddit growth boosted by Community Marketing
In 2024, Reddit has crashed through a level that caught many digital marketers by surprise: industry reports suggest its ad revenue will top $1.8 billion by 2025 (Performance Marketing World). For a scrappy platform once written off as a niche forum, this is seismic....
Delivering AI Content workflows that – well – work!
Delivering AI Content Workflows That—Well—Work! Introduction: The Realities of AI Content Creation in 2024 If you work in marketing, publishing—or any business that cares about web presence—you’re witnessing a tidal wave of AI-generated content. The numbers are...
How WPP’s Declining Share Price Underscores the Need for Agile, AI-Driven Marketing: What Businesses Can Learn & The Dukabrain Advantage
How WPP’s Declining Share Price Underscores the Need for Agile, AI-Driven Marketing: What Businesses Can Learn & The Dukabrain Advantage The marketing world is abuzz in the wake of recent financial news covered by FT.com: WPP, one of the world’s heavyweight...
Riding the Trend Wave: How DukaBrain Outpaces the Competition for Real-Time Marketing Success
Riding the Trend Wave: How DukaBrain Outpaces the Competition for Real-Time Marketing Success In the rapidly changing world of digital marketing, timing is everything. Business owners and marketers are under constant pressure to produce content that is not only...
Is Advertising on X (Twitter) Worth It if Brand X Is Now the UK’s Most Hated Brand? Lessons from Market Shifts and London’s Challenger Brands
Is Advertising on X (Twitter) Worth It if Brand X Is Now the UK’s Most Hated Brand? Lessons from Market Shifts and London’s Challenger Brands The digital marketing landscape never stands still, and recent research highlighted by PerformanceMarketingWorld proves this...