A seismic shift just hit the internet: OpenAI has launched “Atlas,” its own AI-powered web browser. For years, Google, Microsoft, and Apple carved up the online world through their search engines and browsers, battling for attention and ad dollars. The routine of...

The lights blinked out across the digital world again this month. Alexa stopped listening. Fortnite players found themselves “offline.” Snapchatters stared at endless loading wheels. The culprit? AWS experienced yet another major outage, with ripple effects hitting...

The Rise of Newsjacking in 2025: Brand Authority on the Line Blink, and the narrative has already shifted. Brands in 2025 find themselves in a relentless news cycle. A fresh insight from Search Engine Land breaks down the new era of reactive PR—a world where AI tools...

Introduction: Google’s Antitrust Judgment—What Just Happened and Why It Matters Now When the Justice Department’s landmark case against Google came to a head this month, every marketer’s eyes were glued to their newsfeeds. The verdict? Google—for now—remains intact....

Introduction: AI Agents Are Redefining the Purchase Journey Walmart just changed the rules of retail. With its rollout of AI shopping agents, the world’s largest retailer has signaled what industry insiders have quietly anticipated for years: artificial intelligence...

How to Use Newsjacking to Build Your Brand: A Strategic Guide for Modern Marketers 1. Introduction: The Power of Newsjacking—and Why Now In a marketing landscape where timing means everything, one strategy is rippling through boardrooms and social feeds alike:...

Introduction: Newsjacking’s Rising Impact in Modern Marketing Right now, the battle for attention in marketing is fiercer than ever. One moment, a story breaks. In the next, brands are rushing to join the conversation—sometimes winning new fans, sometimes getting...

Introduction: Newsjacking – The Art of Real-Time Brand Authority In our hyper-connected digital world, timing isn’t everything—it's the only thing. Recent industry coverage, such as Search Engine Land’s deep-dive on reactive PR and trending topics, drives home a...

The Zero-Click Search Revolution: Why Winning Digital Visibility Is Changing — And What Brands Can Do About It Every few years, a shift happens in digital marketing that redefines the ground rules. In 2024, we are living through such a moment. Two bombshell studies —...

Introduction: The AI Marketing Hype vs. Reality Few topics are stirring more debate in the marketing sphere this year than the role of AI in brand building. Barely a week goes by without a major headline blazing about either the “AI revolution in marketing” or the...